Sponsors & partners

NEW Sponsor Partnership Information

We are currently looking for companies across the industry to help support the GYOP project going forward. With very little input you can make a massive difference to the way children view potatoes, which will stay with them as they grow.

Sadly s a result of the recent potato ballot, funding for this one-of-a-kind programme came to an end. Potato House have agreed, on behalf of the industry, to give GYOP a home and to help get it to the next level. WE NEED YOUR HELP TO DO THIS.

Why bother?
Because if we don't nobody will and we need the next generation to eat potatoes!

Research shows that younger consumers are becoming disconnected with where their food comes from and the field to fork process.

Alongside this, parents are replacing potato dishes with rice and pasta, as they are perceived to be more convenient, resulting in children eating fewer potato dishes than generations before them.

We need to make a difference to the way children view food at a young age and help shape eating habits that will stay with them as they grow.

Influencing the diet and purchasing habits of the consumers of the future will result in higher or sustained demand for potatoes and potato products.

What we need.
For every £1,000 of funding we receive we can send out 130 potato growing kits to schools. By working in partnership and getting as many companies as possible involved, we can spread the cost and still reach our target of 15,000 kits distributed.

Reasons to be involved.
The aim of the partnership is to raise funds collectively across the potato industry, to enable the project to continue and maintain the levels of engagement in schools as previously achieved. To do this we are inviting stakeholders from across industry to be involved, therefore reducing the amount of funding required individually, while maintaining reach and impact in primary schools nationwide.

If you are interested in becoming part of the partnership or would like more information, please get in touch:

Sue Lawton - Programme Manager
Tel - 07792 209478

By doing this we seek to:

  • Be a single voice spreading positive messages about potatoes within schools in England, Scotland and Wales.

  • Raise the profile of potatoes with the next generation of consumers.

  • Enable us to share collective expertise.

  • Ensure that children and young people have the skills and knowledge necessary to be able to feed themselves and lead a healthy and active lifestyle.

  • Become the voice of the potato industry within education settings.

Benefits of being involved include but not limited to:

  • Positive association with the GYOP programme.

  • Member of the GYOP working group - meeting twice a year.

  • Involvement in the oversight and direction of the programme.

  • Your company logo and 200 words on the sponsorship page of the GYOP website.

  • Links to participating schools in your region, through the project manager.

For companies looking to support their local community, the GYOP programme is a great way to connect with schools in your area and provides PR opportunities online and in the form of local interest stories in regional newspapers.

18 year's of interactive potato growing fun, let's work together to keep this going.

Over 6 million children have taken part, learning all about potatoes. Who will do this if GYOP ends?

At it's height GYOP was in 50% of all primary schools - schools that are still keen to keep growing and taking part.

GYOP has the potential to reach 500,000+ children each year, working together we can do this and have an educated next generation.